The title says it all, right?!
Yes and no -- but before I get to the crazy-intense changes at Blue Scandal, I've gotta mention that we're running a FREE SHIPPING NO MINIMUM on U.S. orders to celebrate the new site launch!!
Apologies for being spammy but that's too good not to share!
Back to the Launch Announcement
If I haven't lost you to go shop and get free shipping, I just want to share why we decided to launch this latest awesomeness of a new website in the first place. We’ve grown a lot over the past two years, and we’re ready for more than just a new look… we’re not showing up with different colored hair and calling it a makeover. We’ve dug deep. We researched what we like and what we love about online shopping, because the Blue Scandal shop needed an overhaul.
For the past few months we’ve basically been creating our beauty dream site. Now it's so blissful.Simple, clean, fun, and just... all the swoony, wonderful feels.
So what’s different?
- Shiny new logo! Do you love?!
- Intuitive searching
- Simplified login and account management
- Quick, no-hassle checkout
- Clean, uncluttered layout
- The whole design just looks better!
When I shop online, I like to find what I need, fast. I don’t want anything issue-ey, or any annoying extra clicks. And I want the site to be pretty. I can’t help it! Pretty sites are just nicer to visit.
It’s kind of obvious, most shoppers want those things, too. You deserve a gorgeous shopping experience. Especially for your makeup, of all things. Pretty is kind of a must.
What about using the website, though? Our entirely new website is being rolled out with techy-stuff the IT guy explained and showed us, and it's amazing. So fast and easy to use, he made magic happen. I’m in complete love with the way the new site responds to my searching, hovering, shopping, everything.
Fun, Special Extras!
- Fun, easy-to-shop collections
- Staff faves, picked by us!
- Seasonal deals
- Integrated blog & shop in one
- Exclusive Legacy and Loyalty VIP
Blue Scandal has become our hangout. We love the vibe, and the more we play with the new website the more we want to make it special. Me and the Blue Scandal crew keep coming up with ideas to make it easier, more fun, more personal.
One thing is the legacy and loyalty promos we're putting together. Customers who have been here since before the new website, and new customers who keep coming back will be getting special gifts and surprise rewards in your inboxes!
I love the personal touch we can add now with the new website. The integrated blog means now you can use the search bar not only for products, but for How-To's and tutorials, makeup reviews, anything that's been written about!
It's All About You!
Okay… changing gears for a bit here. The website is spectacular, YES, but this whole new shopping system and re-launch is about you. Here's what I mean:
In-person if you met me, you might think, “She’s confident. Look at her, wearing an enormous flower in her hair. She’s doing HER and she isn’t going to let other people’s opinions change that. Rock on!”
All of that’s true-ish (I’m confident most of the time! Keep spiders far away please). But at Blue Scandal, we most definitely want to hear your opinions. It’s cheesy, but sometimes cheesy things must be said to make sure the other person knows, but we one thousand percent care what you think! I’m loving the new look so much, but do you like (love??) it? Going through a makeover kinda-sorta-definitely means I would love to hear your thoughts.
This blog post has become one of those chatty-type posts where it feels like we’re chatting over a green chai latte. Or maybe a pumpkin spice something-or-other, because OCTOBER. I guess what I’m getting at is, it’s not enough to have a pretty face. It’s what’s INSIDE that counts. And we’ve given ourselves a makeover on the inside, too. This was a heckuvalot of work, and the only reason to go through all that hooplah is because we want you to love our site! You are our TOP priority. Our site was designed for you.
With that in mind, me and the rest of the Blue Scandal crew tested and tried out beauty platforms and websites every-which-way-but-up - and then some. Ultimately, we realized that beauty shopping is as much in-evolution as we are. I imagine we’ll be changing things, tweaking things, all the stuff to keep our shop spectacular, but for now…
We absolutely love our new look!
But do you?!
What are your thoughts?
And don't forget about our FREE SHIPPING no minimum promo for U.S. orders! Let's celebrate - with makeup, of course!