Full Lash Bloom Waterproof Mascara gives you exceptional lash fullness thatâs soft even to the touch and is perfect for everyday wear. With our new petal-shaped brush and mousse formula with natural beeswax, lashes are never stiff or brittle. So bring out every last lash, and embrace you in full bloom! HOW TO: Hold the brush as close as possible to the base of your lashes.Â Wiggle brush gently as you move it upward through lashes towards the ends. Build as desired so that you can reach every single lash, creating a soft, full look.