It,s a 10 Miracle Shampoo Plus Keratin. Cleaner. Stronger. In Control Building on the award-winning formula of our original It,s a 10 Miracle Shampoo,our It,s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. Free of sulfates, sodium chloride and parabens, this shampoo protects color, shields against heat styling and environmental damage, and leaves hair bouncier and softer with every use.0 JUST ONCE A DAY IS ALL IT TAKES TO INFUSE YOUR HAIR WITH THE POWER OF IT,S A 10 MIRACLE SHAMPOO WITH KERATIN,S KEY INGREDIENTS: Panthenol: a highly effective strengthener Chinese Tea Leaf Extract: enhances overall hair health with antioxidants and nutrients Sunflower Seed Extract: natural sunscreen that extends the life of color Linseed Oil: complex natural oil and moisturizing agent that penetrates hair shaft Linalool: plant-based shaper and fragrance We are an authorized dealer selling authentic products.