The quickest route to amazing lip color! With intense, high-density color pay-off and a shiny, medium-gloss finish, your pout will stay put hours after initial application. The clever pen format was designed specifically to suit those on the move who don't have a mirror, or, for that matter, time for fussy lip products. Just twist, glide on and go! MORE FACTS - Intense color - Easy to apply How to apply 1. Slightly turn the bottom of the pack to reveal the color. 2. Apply directly to your lips. 3. The color matched pack helps you see the color of the shade.