Time for a Color Shock Therapy ! Girls, this is NEW YORK CITY! ItÃÂ¯ÃÂ¿ÃÂ½s time to inject a color that lasts into your city life! Just like a cab speeding up 5th Avenue, with New York ColorÃÂ¯ÃÂ¿ÃÂ½s Expert Last lipstick, your look goes from 0 to 60 in seconds. Your lips instantly show your style to the outside world and theyÃÂ¯ÃÂ¿ÃÂ½ll stay this way for up to 6 beautiful hours. - Longlasting - Up to 6 Hours HOW TO APPLY - Apply directly to your lips or with a lipstick brush. - The colormatched pack helps you see the color of the shade.