PENETRAITT SHAMPOO SHINY, STRONG, STRESS-FREE HAIR Strengthening and repair shampoo with an active rescue system Ã¯Â¿Â½ to penetrate hair and guard against stress caused by chemicals and heat damage. For superstrong, silky-soft style. Color-safe. APPLICATION: Massage into wet hair to activate the lather, rinse thoroughly. Repeat if necessary. Follow with Penetraitt conditioner. We are an authorized dealer selling authentic products.